I’m Carlos Martínez


An enthusiastic and curious Spaniard born in Madrid, recently based in Geneva, Switzerland.

With more than 6 years’ experience as Digital Art Director and similar roles, I’m a unique and versatile designer, passionately committed to producing world-class yet innovative results. As a pragmatic creative, I focus on designing and managing projects from start to finish, cultivating the latest techniques and trends: User Experience, Product Design, while adopting Design Thinking and other design methodologies.

During my latest position at Innocean Worldwide in Madrid, Spain, we were awarded the second prize for best digital campaign. A project designed and managed for Kia, the car company. It was impressive how much we could accomplish with a team so small. All in a package that consisted in a user-centered game between a Responsive Landing Page, distinctive TV ads and an online campaign. I’ve worked for numerous clients and infinite types of digital and 360 projects featuring: #nnstreetphoto for National Nederlanden, The Firefox OS first smartphone packaging or being the Lead Visual Designer for Toys R Us Spain & Portugal. Also, you will find interesting: Onthespot for Telefónica. We conceptualized, user-centered designed and developed all levels of the new company website from scratch.

Eager for new challenges and experiences, I’ve recently moved to Geneva. Looking for its dynamic and international mindset and the positive influence it can have on my future.