Global Trends 2012
Telefónica Digital PDI
Telefónica is one of the world leaders integrated operator in the telecommunication sector, providing communication, information and entertainment solutions, with presence in Europe, Africa and Latin America. It operates in 25 countries. As of September 2012, Telefónica’s total number of customers amounted to 313.8 million.
The project consisted in the designing of the Global Trends 2012 Cards for trend researcher Ariane van de Ven. An internal communication tool that identifies emerging consumer behaviors and attitudes that influence the future market place.